Recent Articles
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About A leading pharmaceutical company in India launched a digital promotional campaign for its pain-relief medication used to manage conditions such as osteoarthritis and rheumatoid…
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Introduction In a dynamic and competitive therapeutic space, one healthcare organization launched a focused omni-channel digital initiative targeting specialists in ENT (Ear, Nose & Throat)…
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Background A comprehensive digital marketing campaign was executed to enhance awareness and engagement among healthcare professionals (HCPs) for a combination antihistamine therapy used in allergy…
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Background Chronic constipation, particularly in patients with associated comorbidities, remains a commonly encountered yet under-addressed condition in clinical practice. Physicians often seek concise, evidence-based educational…
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Background Continuing Medical Education (CME) plays a critical role in helping doctors stay updated with evolving clinical practices, guidelines, and innovations. However, traditional CME formats…
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Background Effective communication with healthcare professionals (HCPs) is critical in ensuring awareness and understanding of therapeutic solutions—especially in fields like psychiatry where clinical nuance matters.…
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Background In an increasingly competitive healthcare environment, connecting with busy specialists requires a blend of strategic messaging and multi-touch digital engagement. To address this, a…
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Introduction In today’s healthcare landscape, ensuring that healthcare professionals (HCPs) are consistently updated on immunization practices is critical. With a growing need for timely, accurate,…
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Background A pharmaceutical marketing team initiated a targeted outreach program aimed at enhancing awareness, recall, and engagement for a portfolio of vaccine products among healthcare…
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Overview A medical learning platform executed a nationwide awareness campaign focused on Hereditary Angioedema (HAE)—a rare autosomal dominant disorder affecting approximately 1 in 50,000 people…
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Overview A leading medical learning platform partnered with a pharmaceutical client to run two feedback surveys for healthcare professionals (HCPs) on: The goal was to…
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Objective Promote a combined antihistamine + montelukast therapy among General Physicians, Consulting Physicians, Pulmonologists, and ENT specialists; build awareness + preference over competing therapies via…
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