Recent Articles
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Background Effective communication with healthcare professionals (HCPs) is critical in ensuring awareness and understanding of therapeutic solutions—especially in fields like psychiatry where clinical nuance matters.…
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Background In an increasingly competitive healthcare environment, connecting with busy specialists requires a blend of strategic messaging and multi-touch digital engagement. To address this, a…
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Introduction In today’s healthcare landscape, ensuring that healthcare professionals (HCPs) are consistently updated on immunization practices is critical. With a growing need for timely, accurate,…
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Background A pharmaceutical marketing team initiated a targeted outreach program aimed at enhancing awareness, recall, and engagement for a portfolio of vaccine products among healthcare…
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Overview A medical learning platform executed a nationwide awareness campaign focused on Hereditary Angioedema (HAE)—a rare autosomal dominant disorder affecting approximately 1 in 50,000 people…
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Overview A leading medical learning platform partnered with a pharmaceutical client to run two feedback surveys for healthcare professionals (HCPs) on: The goal was to…
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Objective Promote a combined antihistamine + montelukast therapy among General Physicians, Consulting Physicians, Pulmonologists, and ENT specialists; build awareness + preference over competing therapies via…
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Objective To increase awareness, engagement, and ordering of a 7-vaccine portfolio among pediatricians, general physicians, and pulmonologists through an integrated digital + telecalling approach. Campaign…
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Background A pharmaceutical organization, in collaboration with a nationwide medical learning platform, launched a 4-month omnichannel awareness campaign to educate healthcare professionals (HCPs) about a…
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Introduction A leading healthcare platform executed a large-scale digital awareness initiative aimed at educating doctors on critical patient care practices and promoting responsible healthcare behavior.…
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Overview A digital awareness campaign was executed to enhance visibility and strengthen recall for a leading medication used in the management of anxiety disorders and…
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Overview A digital event marketing campaign was designed to promote an exclusive educational event for dental professionals, aiming to enhance their knowledge of advanced treatment…
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