Recent Articles
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When the people who fight to save lives, every day pause to talk about what makes life truly meaningful, the world listens. This Doctor’s Day,…
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Introduction In an era where digital transformation is no longer optional, legacy pharmaceutical brands are increasingly investing in integrated marketing to stay relevant. This case…
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About the Product This legacy respiratory brand combines Beclomethasone (ICS) and Levosalbutamol (SABA) to offer both immediate asthma relief and long-term inflammation control. It aligns…
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Introduction Transthyretin Amyloid Cardiomyopathy (ATTR-CM) is a progressive and life-threatening form of cardiomyopathy often underdiagnosed due to its nonspecific presentation. With advances in non-invasive cardiac…
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Overview In observance of World Sepsis Day 2024, a nationwide digital survey initiative was launched to assess awareness, diagnostic challenges, and clinical practices related to…
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Introduction In today’s healthcare landscape, digital marketing has emerged as a powerful tool for engaging healthcare professionals (HCPs) at scale. A recent digital campaign, running…
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Introduction In today’s digital-first healthcare environment, pharmaceutical companies increasingly rely on data-driven strategies to reach medical professionals effectively. A recent campaign executed via a medical…
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Introduction In a healthcare landscape where patient adherence remains one of the most critical yet challenging aspects of chronic disease management, an innovative digital campaign…
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Background In observance of World Kidney Day (WKD) 2024, a digital health platform initiated a nationwide awareness campaign aimed at educating doctors about the growing…
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In an era where medical professionals are increasingly turning to digital platforms for clinical support and continuing education, strategic outreach becomes crucial to driving both…
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Introduction In an increasingly data-driven healthcare ecosystem, gathering real-time insights from physicians is essential for refining therapeutic strategies and strengthening brand performance. A recent digital…
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Expanding Vaccine Access through Strategic Omnichannel Engagement: A 3-Year Digital Campaign Review
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In the realm of preventive healthcare, the promotion and accessibility of vaccines play a pivotal role in achieving large-scale public health outcomes. A comprehensive digital…
