Recent Articles
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Overview A three-month digital awareness campaign was launched from July to September 2025 to enhance awareness and recall for a well-established migraine management formulation among…
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Overview A leading pharmaceutical company launched a nationwide digital awareness campaign to promote an innovative injectable therapy related to women’s health. The objective was to…
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Overview A leading women’s health initiative launched a nationwide digital awareness campaign to educate gynecologists across India about effective management solutions for heavy menstrual bleeding…
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Introduction In the healthcare industry, education-based digital campaigns are becoming a powerful way to reach doctors.This case study highlights how a healthcare organization ran a…
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Introduction In today’s competitive pharmaceutical landscape, digital engagement has become central to connecting with healthcare professionals. A recent campaign in the women’s healthcare segment demonstrated…
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Objective To enhance awareness among psychiatrists regarding a therapy for anxiety disorders and insomnia, highlighting its 1 mg and 2 mg strengths, rapid onset, and…
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Background Thrombolytic therapy plays a crucial role in the emergency treatment of ischemic stroke. To increase awareness and understanding of this therapy among healthcare professionals,…
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Background Patient adherence to prescribed treatments is a critical factor in achieving positive health outcomes. To address this, a digital campaign was launched to provide…
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Background A rare autosomal dominant condition affects around 1 in 50,000 people globally, with an estimated 30,000 patients in the country. It causes unpredictable swelling…
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Objective A pharmaceutical company collaborated with a healthcare communication platform to gather feedback from doctors on two chronic disease products (diabetes and cardiovascular/renal). The aim…
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Background Between July and September 2024, a leading medical-tech company launched a focused three-month campaign aimed at urologists, nephrologists, and gynecologists. The initiative was designed…
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Background A medical aesthetics company launched an Instagram campaign to promote injectables and body-contouring treatments. The goal was to raise awareness, engage users, and achieve…
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