Case Study: Enhancing Thrombolytic Therapy Awareness Among Healthcare Professionals

Case Study: Enhancing Thrombolytic Therapy Awareness Among Healthcare Professionals

Background

Thrombolytic therapy plays a crucial role in the emergency treatment of ischemic stroke. To increase awareness and understanding of this therapy among healthcare professionals, a digital campaign was launched targeting neurologists and critical care specialists across India.

Objective

The campaign aimed to:

  • Educate healthcare professionals about the benefits and usage of thrombolytic therapy.
  • Increase brand awareness and recall among the target audience.
  • Foster engagement through digital platforms.

Strategy

An omni-channel approach was employed, utilizing:

  • Educational infographics and weekly banners distributed via a medical learning platform.
  • Outreach through email, SMS, and WhatsApp to ensure consistent engagement.
  • Targeted content delivery to neurologists and critical care specialists to maximize relevance.

Results

  • Reach: 11,792 healthcare professionals.
  • Impressions: 186,495.
  • Clicks: 17,817.
  • Click-Through Rate (CTR): 10%.
  • WhatsApp Open Rate: 54%.

Conclusion

The campaign effectively increased awareness of thrombolytic therapy among healthcare professionals, demonstrating the power of digital engagement in promoting medical education and best practices.