Background
Thrombolytic therapy plays a crucial role in the emergency treatment of ischemic stroke. To increase awareness and understanding of this therapy among healthcare professionals, a digital campaign was launched targeting neurologists and critical care specialists across India.
Objective
The campaign aimed to:
- Educate healthcare professionals about the benefits and usage of thrombolytic therapy.
- Increase brand awareness and recall among the target audience.
- Foster engagement through digital platforms.
Strategy
An omni-channel approach was employed, utilizing:
- Educational infographics and weekly banners distributed via a medical learning platform.
- Outreach through email, SMS, and WhatsApp to ensure consistent engagement.
- Targeted content delivery to neurologists and critical care specialists to maximize relevance.
Results
- Reach: 11,792 healthcare professionals.
- Impressions: 186,495.
- Clicks: 17,817.
- Click-Through Rate (CTR): 10%.
- WhatsApp Open Rate: 54%.
Conclusion
The campaign effectively increased awareness of thrombolytic therapy among healthcare professionals, demonstrating the power of digital engagement in promoting medical education and best practices.