Overview

This case study highlights a strategic collaboration between a global healthcare company and a medical learning platform to drive awareness and engagement among healthcare professionals (HCPs). The campaign centered on delivering high-value educational webinars featuring Key Opinion Leaders (KOLs), designed to promote knowledge sharing and professional development.

Objectives

• To deliver expert-led content to a wide base of medical professionals.
• To increase visibility and brand positioning through digital platforms.
• To facilitate high engagement and real-time interaction with HCPs.

Strategy & Execution

A coordinated approach was adopted:

• The healthcare company identified and appointed credible KOLs to lead the educational webinars.
• The digital platform managed end-to-end webinar logistics including:
  • Crafting and distributing webinar invitations.
  • Creating registration forms and customized marketing links.
  • Executing a targeted promotional strategy across digital channels.
• The event was hosted on a secure video conferencing platform with clear branding touchpoints at the beginning and end.
• A dedicated moderator ensured seamless flow during panel discussions, maintaining visibility and interaction.
• Post-event, the webinar recording was shared to extend educational reach and engagement.

Analytics and Performance

The campaign ran from 1 month and delivered significant outcomes:

The high click-through rate and engagement metrics underscore the success of the initiative, reflecting the value provided to the medical community.

Key Takeaways

• Leveraging credible experts (KOLs) significantly boosts content credibility and participation.
• A robust digital infrastructure ensures broad outreach and detailed analytics.
• Webinars remain a powerful tool for ongoing professional education and brand reinforcement in healthcare marketing.