Overview
This case study highlights a strategic collaboration between a global healthcare company and a medical learning platform to drive awareness and engagement among healthcare professionals (HCPs). The campaign centered on delivering high-value educational webinars featuring Key Opinion Leaders (KOLs), designed to promote knowledge sharing and professional development.
Objectives
- To deliver expert-led content to a wide base of medical professionals.
- To increase visibility and brand positioning through digital platforms.
- To facilitate high engagement and real-time interaction with HCPs.
Strategy & Execution
A coordinated approach was adopted:
- The healthcare company identified and appointed credible KOLs to lead the educational webinars.
- The digital platform managed end-to-end webinar logistics including:
- Crafting and distributing webinar invitations.
- Creating registration forms and customized marketing links.
- Executing a targeted promotional strategy across digital channels.
- The event was hosted on a secure video conferencing platform with clear branding touchpoints at the beginning and end.
- A dedicated moderator ensured seamless flow during panel discussions, maintaining visibility and interaction.
- Post-event, the webinar recording was shared to extend educational reach and engagement.
Analytics and Performance
The campaign ran from 1 month and delivered significant outcomes:
| Metric | Value |
| Reach | 24,034 HCPs |
| Impressions | 155,286 |
| Clicks | 7,584 |
| CTR | 5% |
The high click-through rate and engagement metrics underscore the success of the initiative, reflecting the value provided to the medical community.
Key Takeaways
- Leveraging credible experts (KOLs) significantly boosts content credibility and participation.
- A robust digital infrastructure ensures broad outreach and detailed analytics.
- Webinars remain a powerful tool for ongoing professional education and brand reinforcement in healthcare marketing.