Recent Articles
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To promote scientific knowledge in nephrology and related domains, a dedicated medical learning initiative was executed from May 2023 to March 2024. The goal was…
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Overview A leading pharmaceutical company partnered with a digital medical platform to gather rapid, actionable feedback from healthcare professionals (HCPs) about two key therapeutic products.…
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A comprehensive outreach program targeting healthcare professionals (HCPs) in the vaccine sector has demonstrated significant success over a multi-year period. This initiative, spanning from fiscal…
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Overview Iron deficiency remains a critical concern in women’s health, particularly due to its implications on fatigue, pregnancy complications, and cardiovascular wellness. A leading pharmaceutical…
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Introduction As digital transformation sweeps across healthcare, educational engagement models are rapidly evolving. One of the most effective formats to disseminate clinical knowledge and connect…
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Introduction The healthcare industry has increasingly adopted digital marketing to enhance education, engagement, and outreach among healthcare professionals (HCPs). This case study explores a comprehensive…
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When the people who fight to save lives, every day pause to talk about what makes life truly meaningful, the world listens. This Doctor’s Day,…
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Introduction In an era where digital transformation is no longer optional, legacy pharmaceutical brands are increasingly investing in integrated marketing to stay relevant. This case…
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About the Product This legacy respiratory brand combines Beclomethasone (ICS) and Levosalbutamol (SABA) to offer both immediate asthma relief and long-term inflammation control. It aligns…
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Introduction Transthyretin Amyloid Cardiomyopathy (ATTR-CM) is a progressive and life-threatening form of cardiomyopathy often underdiagnosed due to its nonspecific presentation. With advances in non-invasive cardiac…
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Overview In observance of World Sepsis Day 2024, a nationwide digital survey initiative was launched to assess awareness, diagnostic challenges, and clinical practices related to…
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Introduction In today’s healthcare landscape, digital marketing has emerged as a powerful tool for engaging healthcare professionals (HCPs) at scale. A recent digital campaign, running…
