June 2025
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Boosting Brand Leadership: An Omnichannel Campaign for Antihistamine Innovation
Introduction With allergic disorders steadily on the rise, the demand for effective antihistamine treatments has become more urgent than ever. A recent…
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How a Digital Medical Learning Campaign Engaged Nearly 1 Million Doctors Across India
A Case Study in Driving Better Patient Adherence Through Multi-Channel Engagement In the evolving landscape of healthcare, one factor remains critical yet…
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Driving Awareness on Iron Deficiency Among Gynecologists: A Case Study of a Targeted Video Marketing Campaign
Introduction Iron deficiency is a significant healthcare concern, contributing to fatigue, hematinic discomfort, complications during pregnancy, and impaired cardiovascular health. A scientifically…
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Enhancing Awareness of a Cardiovascular Therapy: A Case Study from East India
Overview This case study explores a multi-channel healthcare marketing campaign aimed at increasing product awareness and lead generation among healthcare professionals (HCPs)…
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Driving Impactful Engagement on Antimicrobial Resistance (AMR) through Omni-Channel Strategies
Understanding the Urgency of AMR Antimicrobial Resistance (AMR) poses a growing global threat to public health. It refers to the ability of…
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