Pharma Marketing
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Driving Meaningful Doctor Engagement Through Programmatic Digital Strategies
Introduction As healthcare continues its shift toward a digital-first ecosystem, pharmaceutical brands are increasingly adopting insight-led, programmatic approaches to connect with doctors…
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Case Study: Driving Awareness and Engagement Around Antimicrobial Resistance
Background Antimicrobial resistance (AMR) has become a critical global health challenge, reducing the effectiveness of existing antimicrobial therapies and increasing the burden…
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Case Study: Digital Awareness and Engagement Campaign for General Physicians
About A leading pharmaceutical company in India launched a digital promotional campaign for its pain-relief medication used to manage conditions such as…
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Case Study: Omnichannel Digital Engagement for Allergy & Respiratory Therapy
Background A comprehensive digital marketing campaign was executed to enhance awareness and engagement among healthcare professionals (HCPs) for a combination antihistamine therapy…
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Case Study: Driving Physician Awareness and Engagement Through Structured Digital Medical Content
Background Chronic constipation, particularly in patients with associated comorbidities, remains a commonly encountered yet under-addressed condition in clinical practice. Physicians often seek…
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