Healthcare atechnology
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Case Study: Raising Awareness of a Rare Genetic Disorder Among Healthcare Professionals
Background A rare autosomal dominant condition affects around 1 in 50,000 people globally, with an estimated 30,000 patients in the country. It…
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Case Study: Physician Feedback & Engagement Campaign
Objective A pharmaceutical company collaborated with a healthcare communication platform to gather feedback from doctors on two chronic disease products (diabetes and…
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Case Study: Digital Campaign for Healthcare Professionals
Background Between July and September 2024, a leading medical-tech company launched a focused three-month campaign aimed at urologists, nephrologists, and gynecologists. The…
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Case Study: Vaccine Awareness & Lead Generation Among HCPs
Overview A vaccine manufacturer aimed to increase awareness and generate leads among Indian healthcare professionals (HCPs) for a preventive vaccine. Target specialties…
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Digital Awareness Campaign for an Antihistamine Product Among Healthcare Professionals in India
Overview A leading antihistamine product, widely prescribed for allergic rhinitis and urticaria, launched a digital awareness campaign aimed at strengthening visibility and…
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