Background

Between July and September 2024, a leading medical-tech company launched a focused three-month campaign aimed at urologists, nephrologists, and gynecologists. The initiative was designed to strengthen brand visibility, capture high-quality leads, and generate meaningful demo requests, ultimately bridging awareness with actionable engagement.

Strategy

• Survey phase to segment HCP audience
• Omnichannel outreach: microsite, email, SMS, WhatsApp, banner ads
• Consistent engagement: weekly creatives, phased execution
• Lead qualification: tele-calling to verify genuine interest

Results

• Reach: 62,769 HCPs
• Impressions: 392,203
• Clicks: 34,281 (CTR ~9%)
• Qualified leads: 52 demo requests

Insights

• Strong CTR showed campaign relevance
• Multi-channel touchpoints improved recall
• Lead quality ensured through tele-verification
• Conversion from click to lead can be improved with optimized landing pages and personalized messaging

Recommendations

• Expand reach via paid targeting and broader specialties
• Track full funnel metrics (demo → sales)
• Use A/B testing to refine content and landing pages

Conclusion

The campaign successfully exceeded engagement goals and delivered verified leads, demonstrating the power of a well-planned, multi-channel strategy.