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Driving Awareness and Engagement on Transthyretin Amyloid Cardiomyopathy (ATTR-CM): A Case Study on a Digital Medical Learning Campaign

Introduction

Transthyretin Amyloid Cardiomyopathy (ATTR-CM) is a progressive and life-threatening form of cardiomyopathy often underdiagnosed due to its nonspecific presentation. With advances in non-invasive cardiac imaging and increased disease awareness, the ability to detect ATTR-CM early has significantly improved. To harness this momentum, a targeted educational campaign was launched to engage healthcare professionals (HCPs) across India, aiming to enhance clinical understanding and recognition of this complex condition.

Objective

The primary aim of the campaign was to:

Target Audience

The campaign strategically focused on:

These professionals were selected for their direct role in managing cardiac-related conditions, making them key stakeholders in early detection and intervention.

Campaign Strategy

Educational Approach

Weekly educational infographics served as the campaign’s core. These visual aids simplified complex medical information, focusing on:

Omnichannel Outreach

The campaign was executed across multiple digital touchpoints, including:

Content Rhythm

The initiative adopted a week-on-week content deployment model, allowing steady exposure and consistent engagement, helping reinforce learning.


Performance Metrics

Engagement Summary

MetricValue
Total Reach13,399 HCPs
Total Impressions111,392
Total Clicks9,581
Click-Through Rate (CTR)9%
Registrations Generated2,517

Key Highlights


Insights and Impact

ParameterObservation
Content StrategyWeekly updates maintained engagement and curiosity
Lead QualityRegistrations came from actively practicing doctors
Outreach EfficiencyOmnichannel delivery boosted impressions and clicks
Educational ValueInfographics improved disease visibility and recall

Conclusion

The educational campaign successfully elevated awareness and clinical interest around Transthyretin Amyloid Cardiomyopathy (ATTR-CM). By leveraging a data-driven, omnichannel approach coupled with visually engaging educational material, the initiative demonstrated the power of consistent medical learning outreach. The high click-through rate and substantial registration count indicate that structured digital learning campaigns can play a pivotal role in enhancing disease literacy among medical professionals.

Such initiatives pave the way for earlier diagnosis, improved patient outcomes, and informed clinical decision-making particularly in under-recognized yet critical conditions like ATTR-CM.

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