Overview
A three-month digital awareness campaign was launched from July to September 2025 to enhance awareness and recall for a well-established migraine management formulation among healthcare professionals across India. The initiative targeted General Physicians, Consulting Physicians, and Ophthalmologists, aiming to reaffirm the therapy’s clinical relevance and establish stronger engagement within the medical community.
The campaign focused on doctor-centric education, emphasizing key elements of migraine management — clinical efficacy, patient outcomes, and evidence-based use. By combining medical learning with interactive content, the goal was to nurture credibility and reinforce the therapy’s long-standing clinical trust.
Approach and Methodology
The campaign adopted a multichannel digital strategy, leveraging a medical learning platform widely used by doctors across India. Engagement was driven through app, web, email, and SMS channels, ensuring consistent reach and visibility.
A dedicated microsite was created to host campaign materials, educational resources, and surveys that captured real-time feedback. Over the three months, fourteen content pieces — including infographics, short articles, and GIF-based educational posts — were released periodically to maintain steady engagement.
Continuous data monitoring and analytics helped assess key performance indicators such as impressions, clicks, and engagement rate. Pre- and post-campaign surveys were conducted to evaluate awareness improvement and content effectiveness among doctors.
Results and Key Highlights
| Metric | Performance |
|---|---|
| Total Reach | 1,00,011 doctors |
| Total Impressions | 9,00,101 |
| Total Clicks | 90,113 |
| Average CTR | 10% |
- The campaign reached over one lakh doctors across India.
- It delivered more than 9 lakh impressions, marking a strong visibility footprint.
- Infographics and GIFs emerged as the top-performing content formats.
- The App and Web platforms recorded the highest engagement rates.
- Maximum response came from Maharashtra, Andhra Pradesh, and Telangana, followed by Uttar Pradesh and West Bengal.
The campaign’s 10% average CTR exceeded engagement benchmarks within the therapy category, indicating strong interest and relevance among target doctors.
Impact
The initiative successfully strengthened product awareness, trust, and recall among medical professionals. By integrating educational communication with real-time data tracking, the campaign effectively positioned the migraine therapy as a trusted and evidence-backed option for clinicians.
The campaign demonstrated the power of structured digital communication in healthcare marketing—showcasing how meaningful, data-driven engagement can enhance visibility and reinforce credibility within the medical community.
Conclusion
The project validated that an omnichannel, insight-driven marketing approach can significantly amplify engagement and trust among doctors. By combining scientific education, consistent communication, and interactive formats, the campaign established a new benchmark for digital awareness initiatives in the healthcare domain.