Overview
A leading pharmaceutical company launched a nationwide digital awareness campaign to promote an innovative injectable therapy related to women’s health. The objective was to increase awareness, engagement, and clinical interest among healthcare professionals – especially general physicians, consulting physicians, and obstetricians & gynaecologists.
The campaign aimed to build recall value for the therapy while delivering credible educational and clinical information to its medical audience.
Running from 20th August to 11th September 2025, the initiative reached over 96,000 doctors across India. Through a combination of app notifications, emails, WhatsApp messages, and SMS communication, the campaign successfully achieved 289,171 impressions and 14,366 clicks, maintaining an overall Click-Through Rate (CTR) of 5%.
Omnichannel Marketing Strategy
To ensure maximum reach and engagement, the campaign used a multi-channel digital approach. The following platforms were leveraged:
- Medical app and web portal banners for continuous visibility.
- Targeted WhatsApp broadcasts to enhance direct engagement.
- Email and SMS marketing for informative outreach.
Each digital asset was designed to convey key therapy benefits, safety profile, and dosage information, ensuring medical relevance and clarity for the doctors.
Regular weekly monitoring was conducted to assess reach, engagement, and performance across all channels. Content was optimized based on real-time analytics, ensuring that every medium delivered measurable results. Strict compliance and data privacy protocols were maintained throughout.
Performance Insights
| Channel | Messages Delivered | CTR | Observations |
|---|---|---|---|
| 1,09,550 | 7% | Highest engagement and real-time responses | |
| 85,257 | 4% | Strong informational reach | |
| SMS | 92,792 | 3% | Supported consistent visibility |
The WhatsApp channel emerged as the strongest performer, indicating that healthcare professionals prefer quick, mobile-friendly interactions when engaging with medical content.
Key Results
- Reach: 96,360 doctors across India
- Impressions: 289,171
- Clicks: 14,366
- Average CTR: 5%
The campaign achieved consistent engagement across three consecutive weeks. Notably, the gynecology segment demonstrated the highest participation and response rates—affirming the relevance and impact of the educational messaging.
Conclusion
This women’s health awareness initiative showcased how a data-driven, multi-platform strategy can effectively amplify digital engagement within the healthcare community. By combining educational content with precise targeting, the campaign delivered measurable results and created strong clinical awareness among key medical audiences.
The success of this initiative underscores the potential of digital medical marketing in driving informed conversations, strengthening therapeutic education, and fostering trust among healthcare professionals.