To promote scientific knowledge in nephrology and related domains, a dedicated medical learning initiative was executed from May 2023 to March 2024. The goal was to engage healthcare professionals (HCPs) – including nephrologists, general physicians, diabetologists, and internal medicine specialists – through educational content via a multi-channel digital campaign.
Campaign Execution Highlights:
- 200 HCP videos recorded, edited, and promoted
- Each video aligned with high-quality scientific content
- Zoom recordings were scheduled and completed on time
- Video turnaround time averaged 7–8 days
- Each HCP received 1–2 touchpoints per month
These videos were promoted on a medical learning platform using channels such as web, app, email, SMS, and WhatsApp, ensuring maximum reach and impact.
Campaign Performance Analytics
| Metric | Value |
|---|---|
| Total Videos Completed | 200 |
| Average Reach per Video | 500 |
| Average Impressions | 1,255 |
| Average Clicks per Video | 78 |
| Average Engagement Rate | 16% of Total Reach |
| Average CTR | 6% |
Outcome
This initiative successfully increased digital engagement within the HCP community. With consistent reach, strong engagement, and a noteworthy CTR of 6%, the campaign proved highly effective in delivering educational content and reinforcing message recall among healthcare professionals.